inquiry

re(def)?
再(定義)? sai(degi)?
P(∆)?
re(define)
renaissance(defecation)?

"Have you ever heard a joke so many times you forgot why it was funny? Then you hear it again and suddenly it's new. You remember why you loved it in the first place." - Big Fish

re/def is a circle and a concept which: (1) individuals strive to bring back what was once labeled "old" and reminding the masses of its significance (2) brings fresh ideas.

to me. re/def is a gateway to channel my artistic frustrations. its the exit door when i find the key called inspiration. re/def is my id, ego and super-ego of art, or something like that...

re/def lives for the present but never forgetting the roots we call "past."
no set theme. only acts of inspiration.

interesting ideas on the way.

so raf pointed out what we're about and pretty much the mission statement of what we believe re.def means to us. but since we are a collaborative effort of 3 individuals we do see things differently. so to put some anticipation on the table, myself (erwin), will be coming up with some projects real soon. its not clothes, but its my vision of re.def

be on the lookout for:

• What is Art? (three 30-sec Promos) March 08
  
• The Conversation (a metaphoric conversation about girlfriends, current and former) March/April 08
  
• RE.DEF Documentary (a short documentary about who we are.) Summer 08

big things son.

what is re.def?

what is re.def? re.def is the brainchild of three san diego boys aspiring to REDEFINE the way clothing/streetwear is looked at, hence the name re.def. we hope to spark the minds of our community through our clothing, and all we need is a little bit of love and support from YOU. This is re.def, this is us, our time is now, so please join us in our journey as we spread the love and knowledge.

stuff from my head

don't mind the colors, but just basic stuff i thought of tonight.


night.

e[dot]

welcome

yo wattup world this is erwin, one of the founders of RE.DEF. i just want to let you know that this is the spot where we'll be showcasing our projects and other randomness that relates to clothes/fashion. it might not be too much right now, but just coolmax and we'll be back soon.

e[dot]