est. 2008

yes even though its only heat transfer and we only made 8, we will have a second run of shirts by the end of sept. early oct., thanks everyone that's supporting us. It is really good to hear that more people want shirts to support us, makes us feel all warm and fuzzy inside...lol anyways heres other pics of our shirts.

whos shirts are those?

:D

e[dot]

:-)

so erwin and I are planning on gettin shirts done by next thursday, but only a limited 5, 3 for us 1 for our homie ray and 1 for kristine

thats it for now

ps: we still needa get that business license and copyright some of our shit

the better kanye videos. (off of graduation)

Good Morning

takashi murakami ftw. cmon the art is dope as fuck.

Champion

cmon. hella dope concept. KANYE RUNS CIRCLES AROUND YOU.

but damn cant beat these..

All Falls Down

1st person POV. and damn the part where he rhymes in the bathroom. CMON!

Touch the Sky ft Lupe Fiasco

really? Ye&Lupe.

donez.

e[dot]

some photos to share

sf is always welcome in sd. shiet cuz i know sd is always welcome in sf. 

SD + SF = LOVE. thought yall knew?

like JP said, "re.def will be doing big things.." 

for one changed the layout..(AGAIN) really considering going from blogger → wordpress??

thoughts?

e[dot]

a rare moment

you dont see these moments often. a laptop party in 2 regions. NorCal & SoCal, how R.D rolls.

from the bay

e[dot]

Reducing 3 to 2

2 Tone RD(1st draft ver.)

When Raf told me to do a 2-tone I was kinda skeptical about it. After all, my eye in art is more toward I am too much in love with the 3-toned RD logo already because each color represented one of us (or so i believe). Anywho, the more I look at the 2-tone I say "eh...can it really work?" I thought about it for awhile, and after finishing it. For now I posted the 1st draft, I just finished the final draft now, it looks mega dope. I'm going to dig it more when we do different colors. This may be our first demo piece when we release it the first week of September.

5 releases

_{according to e[dot] & pil1}

• Basic Logo B&W
• Pharcyde_Runnin
• Tree of Sephirot
• Reupped Most Definitely
• Keep H.E.R in your Heart

i think with these designs we hit on all different levels like the Jabbawockeez.

suggestions? raf?

e[dot] & pil1.

Cleaning up

The New High shirt : Currently in the making
Tree:

tree of sephiREDEF

Incomplete preview

tree of sephiREDEF

Well to be honest, I don't know if that's going to be the official name of this piece. I woke up 7am and started working on it and its already 11am. It is incomplete and i'll finish the rest tonight. To give a quick grasp, its the 9 attributes (might fix it to make 10) that are the characteristics of RD or modern society/generations born after the late 70's/today's street subculture/etc.etc.(you get the idea?)'s characteristics. I'll finish the pillars, side boxes and vintage effect later. I'm resting for now.

creepin on a come up

its august, no documentary filmed yet, shirt design is decided on, but no screen print press. We do plan on releasing one design...



this will be printed on white and black with the R inverse on the black to make it white and red rather than black and red on the white shirt.

prices - tba
shirt release - tba
redef debut - tba
season designs - yet to be decided

as you can see we have a lot to do, but we want to create a buzz with one shirt. I personally believe we can do that with your help. peace and love